“AI can’t stay”

AI is not here to stay.

Well, of course it is, but not in the way you can build an entire business around it, forever. It’s like building a business around electricity, or gas. Sure, you can provide it, but you can’t make a perpetual service out of ‘teaching’ people how to use it.

You can, for a little bit. But then the game’s over.

AI’ll become a commodity. The tool’ll explain itself and the distribution companies are already set.

AI can strengthen something else,
but it shouldn’t be the core.

It does create new possibilities in delivery. Some things weren’t possible before AI: the personalisation and speed create plenty new opportunities.

But we shouldn’t forget we’re still solving the same old problems.

AI can be the core in method, not in result.